Benny Kovitz Presents: Hershey Eisenbach ‘Makdim Shalom Lichol Adam’
Just after the holidays, as the winter season kicks off, Hershey Eisenbach releases a new, funky, upbeat song. It is accompanied by a colorful and intriguing music video showcasing his jam-packed schedule; amidst recording sessions, weddings, broadcasts, and performances, he never forgets to greet everyone he meets!
The song—which generated buzz even before its release after being spontaneously acquired during a live broadcast of the Kol Chai program “HaMalchinim” (The Composers)—now launches with a simple message we all need a little more of. Offer a greeting, smile, shake hands, and spread unity among the people of Israel!
How many greetings did you manage to count in the video? Let us know.
Composition: Avi Soli
Arrangement and Musical Production: Eli Klein & Yitzy Berry
Video Direction and Editing: Sruli Broncher
Cinematography: Nati Alber
Representation, Production, and Management: Benny Kovitz
Cover Design: Zeira
PR and Media: Israel Rosen
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